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Maserati Dealer Digital Solutions
Overview
The Maserati Digital program is designed to simplify dealer’s digital marketing efforts by providing choice of vetted industry-leading partners, with the goal of increasing customer engagement and sales through dealer websites, digital advertising, and additional third-party tools and services. The program offers added choice and flexibility, so dealers can partner with the providers that best fit with their dealership’s needs and goals. The Maserati Digital program offers a turn-key, customized experience with industry leading providers and technology. Maserati dealers can now take advantage of access to dedicated support, competitive packages at discounted rates, and increased visibility into analytics and performance.
Website Program
Partner with a Maserati Digital certified website provider to receive an optimal online consumer experience. All providers are integrated with exclusive Maserati Digital content and tools that support your dealership and ensure you have up-to-date information. The certified website program offers flexibility and customization to set your dealership apart.
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Digital Advertising
Drive incremental traffic and sales opportunities to your dealership website by participating in the Maserati Digital certified advertising program. Target ready-to-buy shoppers with industry leading providers that provide a customized digital experience to your customers. The certified advertising program offers an innovative and coordinated approach to paid search, display/retargeting, video, and social campaigns.
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Digital Retailing
Your website is your virtual showroom. The ability to facilitate the purchase process online is becoming increasingly important for dealers. The Maserati Digital program has certified several of the industry’s top digital retailing solutions to make it easy to start the car buying experience before even setting foot in the dealership.
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SEO
Ensure your dealership content stays relevant and at the top of the search engine results page by adding search engine optimization to your digital strategy. Partner with SEO specialists at the certified Maserati Digital provider to develop your website content strategy and ensure your dealership stays visible to customers on search engines.
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Inventory Merchandising
As the world is ever-changing, a dealer’s digital presence and the ability to offer elite customer service, wherever a consumer is located, is more important than ever. The Maserati Dealer Digital Inventory Merchandising Program will allow dealers to enhance their vehicle imagery and video capabilities with the Inventory 360 offerings. As well as the ability to highlight your dealership with custom, high-quality Virtual Tours video offerings.
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