The Complete Solution for Today’s car dealer.
To ensure a seamless customer experience and amplified quality of leads, increasing retail sales and profitability, EDealer is committed to solving your problems with our expertise in Search Marketing and Dynamic Advertising. We offer a flexible and holistic approach to supporting your Dealership, including Dealer consulting, program training and performance managers ready to meet your every need.
EnrollGoogle Premier Partner
As a Google Premier Partner, EDealer is among the top suppliers in North America offering fully managed SEM. Through our partnership, we leverage the knowledge and expertise of the top experts around the world. Stay ahead of the curve by gaining access to the newest features and products offered by Google to fit your marketing and advertising needs.
Search Marketing
Purchase ads on the world’s biggest search engine, Google. Amplify the quality of website traffic and lower your overall customer acquisition costs with the strongest ROI metrics in automotive marketing.
Dynamic Inventory Advertising
We advertise your inventory exactly as it’s shown on your website. Add a new vehicle to your inventory - an ad is created. Sell three cars today - the ads will be removed.
Dynamic Advertising
Ads are created to target users shopping for a specific vehicle, in some cases a specific trim option. Our Dynamic ad copy only contains necessary information: year, make, model, trim, price and mileage (for used).
Remarketing
General remarketing campaign targets all website visitors from the last 90 days. We can highlight the current OEM monthly promotions as well as retarget users who visited model-specific landing pages with relevant model-specific offers and promotions.
Parts and Service
Service campaigns target searchers who are looking for brand-specific service. Additionally, we can highlight Parts & Service specials as necessary.
Google Ads for Brand
The brand campaign has multiple purposes. Firstly, to ensure the first page along with the paid ad space is owned by the dealership. Secondly, the brand campaign helps prevent conquesting against your brand name.
Display Ads
We can create Model Specific or General Display ads. General in-market audience display campaign targets automotive shoppers with the OEM promotion. Model specific display targets in-market automotive shoppers who are researching or have expressed interest in a specific model as identified by Google.
YouTube
Each YouTube campaign can be created using the full capabilities of YouTube marketing (bumper ads, pre-roll, etc.) depending on the creative assets available.
Google Ads for Inventory
Dynamic ads can be created for both new and used inventory. As vehicles are added or removed from your inventory we will create or remove dynamic ads.
Analytics & Data
Leveraging analytics and data is what makes digital marketing so attractive and effective. With traditional marketing, faith is required when data is lacking, and ROI is very difficult to track. With this in mind, our digital marketing strategy is always built and optimized with data in mind.
Facebook/Instagram
We can generate a number of different Facebook Ads depending on the needs of the dealership. Common ads include OEM monthly promotions, dynamic new/used Inventory, credit lead generation, parts & services to name a few.
Creative
We test and refine our ad copy, targeting settings and multiple other variables to ensure we are optimizing for conversion consistently. At the landing page level, we are happy to work with the subdomain of your existing Dealership website to make landing page recommendations with regard to A/B testing and conversion optimization. We are equipped to support your Dealership with design creative in regions that require such assistance.
Pricing & Packaging
At EDealer, we do things a little differently. This means our pricing is based on the dealership budget. There are no upsells for graphic work or running video creative. We do not have set packages. This means a dealership running a full suite of campaigns across search, display, retargeting, conquesting and video with a budget of $3,000 would pay the same management fee as a dealership spend $3,000 on exclusively search. With that in mind, we’re happy to offer all of our dealer partners a 23% management fee that includes account management, creative, reporting, analysis and more.