Modernize How Customers Buy Cars and How You Sell Them
At CDK, our mission is to make the process of car buying and selling a simple, seamless journey. By offering an omnichannel commerce solution, today’s modern dealership can provide the same great experience whether the customer starts from home and completes the deal in-store or the other way around. Automating the purchase process, shaves valuable time off every sale and provides the experience your customers expect.
Implementing our digital retail platform, dramatically improves dealership customer satisfaction scores, while significantly reducing sales costs. From inventory merchandising to financing/leasing, incentives and trade-ins, Roadster is the digital retail technology you need.
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Deal-Building Tools
Empower customers to build their own deal seamlessly, whether at home or in your showroom, with guidance from your agents.
Easy Trade Valuation
Provide the ability for your customer to value a trade-in and the agent to manage it. And with Express Trade, the dealer can make a firm offer in just minutes.
Service & Protection Plans
Drive more revenue by prominently promoting your configurable service and protection plans throughout the shopping experience. We work with F&I Express, JM&A, PEN, and others to make sure your F&I menu is complete.
Integrated Checkout
Enable customers to structure their deal on your own VDP via an embedded “checkout window,” or click them out to the full Express Storefront experience. The choice is yours.
In-Store Tools
Enable your customers to pick up in-store where they left off at home or use our Vehicle Recommender to walk a new customer through their options. Empower your agents to pencil deals and adjust pricing (based on the profitability guardrails you set) to reduce the transaction time. You can even check in on top performers via our robust reporting suite.